Actionline » We doubled enrollment conversion rates

Challenge

Based on an operational analysis, we identified that the main obstacle was the complexity of the student journey, especially in the post-sales stages, which were causing friction, errors, and drop-offs.

The challenge was to increase enrollment conversion rates.

Solution

We developed an automated system, with a WhatsApp-integrated bot, to handle the entire post-sales process.

This allowed operators to focus exclusively on sales, while student follow-up — including operational steps and validations — was managed automatically, with greater consistency and without errors.

The automation ensures continuous availability, allowing each applicant to move through the process at their own pace.

Results

With the implementation of the solution, enrollment conversion rates increased from 35% to 72%.

By simplifying the student journey, reducing errors, and ensuring continuous availability, the operation became significantly more efficient and more students successfully completed the enrollment process.

Obs.: para material comercial eu preferi “Education” e “We doubled enrollment conversion rates”, que soam mais naturais em inglês de negócios.